Being creative is the balance of creation and curation. My evolution from street art and industrial design to brand strategy allows me to distill complexity into its most essential form, developing concepts that are emotionally resonant and make you think.

My design instinct is sharpened by a life lived across borders. Having called Asia, North America, and Europe home, I have developed a deep appreciation for the nuance of different cultures. There is an irony to my comfort zone: I feel most at home when I am furthest from it.

My work is always driven by these core values: vulnerability, boldness and wit.