With Rollout's 20th anniversary arriving, I wanted to create a logo that was more than just a number. I wanted to capture the spirit of celebration. My concept treats the wallpaper drop as a pixel, using it to build a Roman numeral 'XX' that also looks like people throwing their hands up in joy.

It’s a versatile system that transforms into a full wallpaper pattern, accompanied by the tagline I wrote to define the era: '20 Years of People, Patterns & Paper.