With Rollout's 20th anniversary arriving, I set out to create a logo that was more than just a number. I wanted to capture the spirit of celebration. The design treats the wallpaper drop as a pixel, using it to build a Roman numeral 'XX' that also looks like people having a great time at a party.

It’s a versatile system that transforms into a full wallpaper pattern, accompanied by the tagline I wrote to define the era: “20 Years of People, Patterns & Paper”. These assets were used during IDS Toronto 2026 and across various channels.