To walk through Amsterdam is to engage in a decades-long dialogue with the urban poetry of Laser 3.14. As lead creative on this project, I sought to capture that spirit and immortalize it through this time piece of which 30 were made.

Working with the iconic Swiss watchmaker IKEPOD, I developed a unique feature where the graffiti tag is printed on the inside of the sapphire glass. This creates a kinetic interaction: with every turn of the wrist, the graffiti visually overlays the dial, effectively 'tagging' the IKEPOD brand again and again. It is a manifestation of street culture's core philosophy: to boldly change a perspective when the world least expects it.